In our last blog on this topic we talked a lot about planning, strategy and posting the right sort of content in the right channels (if you missed it and want to read it first, click here). Part Two takes DIY social media for SMEs a bit further, offering a further 7 tips to kick start your campaign…

  1. Boost high performing content. If you notice certain posts are getting engagement on Facebook, boost them. Don’t take Facebook’s word for it though (they want you to boost everything!), check out insights and analyse results yourself. You can also pin posts to the top of your page or re-post content that performed well in the past. Replying to people’s comments is also good practice and it keeps your post active for longer.
  2. Post content for your audience and people who know your audience. Make your content useful, interesting, educational and/or entertaining for your audience. Also think about people who are likely to see it because they’re connected to your audience. Create content that is easy to digest and that people are likely to share. For example, microblogging is becoming popular – think strong message, short delivery.
  3. When you’re designing social media, you can follow this process: 1. Choose your channels, 2. Find your voice, 3. Plan and automate, 4. Test and analyse, and 5. Innovate. Don’t be afraid to try new things and test, social media is a dynamic space and allows for experimentation. You will often discover that the things you thought would perform don’t, and those you think won’t, will!
  4. Try going live. Live crosses are a great way to deliver content to your audience in a personable way that’s pretty easy to get off the ground in terms of preparation. Share a little of your expertise with others for free, tapping into the ‘share economy’ mentality that’s developing.
  5. Hone these three key skills for social media expertise. Understanding video-editing, google analytics and social media algorithms, means you can take this social media thing pretty seriously. There are plenty of tools for video editing such as Magisto, iMovie, Lumify and Splice. When you’re using stock images, footage and music, check copyright and permissions first before using. You can access reasonably priced courses on analytics and algorithms on Udemy, and similar online course platforms.
  6. Say the most important thing you want to say FIRST. In your heading, first sentence or first few seconds of video, make your objective or point clear. Recipe for Vegan salted caramel pie? Say that. It’s not an Alfred Hitchcock movie where you’re slowly building suspense. Also, images and video speak louder than words.
  7. Create your own hashtag and change hashtags. You can’t trademark a hashtag, but you can create your own that you use consistently. Remember not to automate or cut and paste but change up your hashtags (or at least change the order of your hashtags if you use similar ones repeatedly) to avoid being shadow-banned on Instagram.

Hopefully that’s given you some helpful tips to kickstart your social media or make some changes to improve engagement with your audience. It’s a bit of a minefield but there’s so much useful material out there to educate yourself so you can extend your reach and make an impact.

If you missed the last blog post (Part One) and want to read it, click here.

BRG Learning and Development